When I say cocktails to most clients they light up and look for the wine bottle or martini glass. Well don't get me wrong I get excited about those too. Today's cocktail will focus on customizing chemical exfoliants. We all have the book from our vendor that lists out the protocols. I would challenge you to push the limits of the book, get creative with your treatments. We all have the same license, the same basic set up in our businesses. The thing that sets us apart really is our practice. What we do with what we have. I can't remember the last time I opened a bottle and used it just as it was. I ALWAYS cocktail things for each client. I specially mix the exfoliant and the mask, always. I feel like it gives each client a great experience and it is tailored to what they need today.
I love to mix eznyme products with brightening products. I use Lira Clinical on my back bar. I find the versatility to be a huge benefit. For example I go to the best sellers in this line over and over again. VitaBrite is awesome but if you cocktail it, it remains safe for all Fitzpatrick Types but more meaningful to that particular treatment. Are you in a rut or using "out of the bottle" treatments? Give me a call let's talk about your treatments and what you can do to enhance your clients experience. Register at www.liraclinical.com to learn more about the options offered.
Tell me about your favorite cocktail (chemical or otherwise)!
Everyone is getting in shape and eating less doing more and you get it, new year's resolutions. I would challenge you to play a game with me. I like to call it menu match up. Grab a copyo f your menu. Now take out your inventory list of retail products. Put them side by side. Draw a line from each menu item to 3 retail products. The first line should be a cleanser, the second one a management product like a serum, the third a moisturizer. If you have multiple sunscreen products add those in if you like.
So how many do you have left? I bet there are products there with no lines. Why? Most of the time when I ask clients to do this they say something like:
1. That's too expensive to go with this service
2. I'm not quite sure how to fit that into home care
3. That product, oh, I don't like it.
What is really being said?
1. I'm unable to afford that product so surely no one else would buy it.
2. That product scares me, I know what it does, kind of, but as far as putting into the "line up" I just leave that one out. When the class was held, I missed it. OR The rep was here but I was afraid to ask what it does because everyone else seemed to understand it.
3. I don't like that product so who would want to buy it, the owner she likes it let her sell it.
Play the match game in your business, give me a call or email with your results. I'd love to hear your thoughts.