Match Game

Everyone is getting in shape and eating less doing more and you get it, new year's resolutions.  I would challenge you to play a game with me.  I like to call it menu match up.  Grab a copyo f your menu.  Now take out your inventory list of retail products.  Put them side by side.  Draw a line from each menu item to 3 retail products.  The first line should be a cleanser, the second one a management product like a serum, the third a moisturizer.  If you have multiple sunscreen products add those in if you like.

So how many do you have left?  I bet there are products there with no lines.  Why?  Most of the time when I ask clients to do this they say something like:
 
1.  That's too expensive to go with this service
2.  I'm not quite sure how to fit that into home care
3.  That product, oh, I don't like it.  

What is really being said? 
1.  I'm unable to afford that product so surely no one else would buy it. 
2.  That product scares me, I know what it does, kind of, but as far as putting into the "line up" I just leave that one out.  When the class was held, I missed it.  OR The rep was here but I was afraid to ask what it does because everyone else seemed to understand it.  
3.  I don't like that product so who would want to buy it, the owner she likes it let her sell it.  

Play the match game in your business, give me a call or email with your results.  I'd love to hear your thoughts. 
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